Perception on Organisational Attractiveness: An African Sample

A major concern of entrepreneurs worldwide is how to identify and engage the services of workers that would stay for a reasonable period of time with minimal personnel turnover consequences on the organization. Understanding the worker’s initial attraction to the organization provides a mitigating approach. Based on the Attraction-Selection-Attention (ASA) model, this study chose organizational characteristics as a platform for an examination. Data was collected from a convenient sample size of 62 graduating accounting students from a public university in Nigeria using an adapted questionnaire which was earlier developed and used in a developed economic environment. Descriptive and inferential statistics provided the basis for the analysis. The result agrees with earlier studies reinforcing the opinion that workers attraction to organizations goes beyond the traditionally acknowledged job description approach.